About Nathan

I'm a senior product designer. For about ten years I've worked on software where a missed document or an unclear status costs real money or real harm: lending, compliance, healthcare, and now construction finance. Agencies, startups, enterprise fintech, and right now a fractional lead role through Toptal.

The work is always some version of the same thing. Take a process that's buried in documents and steps, figure out how it actually happens, and turn it into one surface people can trust. I like being the senior design voice in a small room, with direct access to the people deciding and room to fix the system, not just the screen.

How I work

1. I map the real workflow before I design anything. The fix usually hides in how people actually do the job, not in the brief.
2. I bring one or two directions with a recommendation and the trade-off. Deciding is part of my job, not yours.
3. I write things down. Options, the call, the reason. You can always see why a thing is the way it is.
4. I roll out in phases. Smaller wins, less risk, no big reveal at the end of a black box.
5. I solve a problem once, then build the system so it stays solved.
6. I measure what I can and I tell you when I can't. I won't hand you a number I can't stand behind.

Where I do my best work

Early-to-growth product teams, two to five designers or a fractional seat where I'm the design authority. An evidence culture, a real product partner, and a mandate to systemize. I'm not the right fit for marketing-metric-driven teams, design buried under engineering, or anywhere "make it pretty" is the whole job.